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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

You're a web professional: a designer, developer, information architect, or strategist. Content strategy and content marketing is quickly gaining ground. While a lot of it is fresh, parts of it also feel a little like a greatest hits mashup of Mobile First and The Elements of Content Strategy, with a bit of Responsive Web Design thrown in. His production and distribution company BelieveLTD is a two-time WEBBY winner, specializing in creating and building audiences for short form web content. On May 3rd and is currently available exclusively on iTunes. Users browse the web in search of good content. The sans-strategic world lacks a great deal. Users do not commonly browse the internet looking for a good design or decent user experience. Content strategyis a relatively new niche discipline in the digital space. While reading Kanter and Fine's The Networked Nonprofit and Halvorson and Rach's Content Strategy for the Web, there are several instances where the two books overlapped each other.